Sales & Marketing - Almond Consumption
Driving almond consumption is the core focus of Select Harvests’ marketing program. In partnership with the Almond Board of Australia (ABA), we have raised awareness of Australian almonds and significantly increased consumption growth.
Together with our orchard investors, Select Harvests are major contributors and supporters of the ABA’s almond marketing program. We participate in an annual industry-wide program focused on developing a calendar of events and themes in order to showcase Australian almonds to Australian consumers.
Select Harvests’ participation in these industry-wide promotional programs, together with our direct marketing activities has driven significant almond sales growth. Working together with the Almond Board of Australia, Select Harvests now intends to further develop and establish these events and themes into an annual promotions calendar.